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Even websites with high-end users need to consider download times: many B2B customers access websites from home computers in the evening because they are too busy to surf the Web during working hours.
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I have written an Alertbox revisiting these mistakes in light of subsequent changes in Web technology and Web usability.
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Some clients have well established businesses with a logo and corporate look already set, sales literature and brochures in hand, and a wealth of background information in print. In such cases, we can develop a site working from and often scanning graphics out of existing literature. But what if your business is new and doesn't even have a brochure? Not to worry. Our Web Content Managers can research your marketplace and develop your site from scratch.
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Even though machine-level addressing like the URL should never have been exposed in the user interface, it is there and we have found that users actually try to decode the URLs of pages to infer the structure of web sites. Users do this because of the horrifying lack of support for navigation and sense of location in current web browsers. Thus, a URL should contain human-readable directory and file names that reflect the nature of the information space.
Budget to hire a web gardener as part of your team. You need somebody to root out the weeds and replant the flowers as the website changes but most people would rather spend their time creating new content than on maintenance. In practice, maintenance is a cheap way of enhancing the content on your website since many old pages keep their relevance and should be linked into the new pages. Of course, some pages are better off being removed completely from the server after their expiration date.
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Note added December 1997: More recent studies show that users are more willing to scroll now than they were in the early years of the Web. I still recommend minimizing scrolling on navigation pages, but it is no longer an absolute ban.
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